This website, along with every word that will ever be published in it in the years to come, is dedicated to all the crazy ones in the world. Yes, to my fellow misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. To all those who are not fond of rules, and those who have no respect for the status quo.
I am building this website to give you the tools you need to change the world.
Apple’s Think Different Commercial
The crazy ones in the above dedication come from Apple's famous “Think Different” commercial, the video of which is embedded below.
“Think different” (often referred to by the opening line “Here’s to the crazy ones”) was the slogan of an advertising campaign launched by Apple Inc (formerly Apple Computer Inc) in 1997. The campaign, created by the Los Angeles office of advertising agency TBWAChiatDay, was used in television commercials and print advertisement for Apple products until it was discontinued with the start of the Apple Switch ad campaign in 2002.
Below is the full text of the commercial:
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. – Apple Inc.